A MACH-focused match: Apply Digital acquires E2X.COM to grow digital solutions and commerce services for modern companies

Today, E2X.COM Ltd., a London-based commerce strategy and development consultancy, was acquired by Apply Digital, a worldwide innovation, products, and experiences company.

“As we have continued to grow the value we offer clients, we felt adding a strong commerce capability was critical. We wanted a modern, culturally aligned partner — E2X.COM was that perfect match”, “From day one, we realized our collective potential, with our focus on composable products and digital experience and E2X.COM’s deep expertise in commerce. Together, we’re excited to build compelling digital solutions for our clients.”

Gautam Lohia, Co-founder and Chief Executive Officer, Apply Digital

This strategic partnership will form one of the largest MACH-focused digital solutions companies across the areas of commerce and digital experiences.

“We know that having a great digital experience naturally pairs with commerce, especially when it’s grounded in composable technology. We also know the value of creating a positive environment for our partners and people to reach their full potential. It’s great to find that shared value with the Apply Digital team”, “This strategic partnership will give our teams more opportunities to create excellent digital experiences for modern clients. We look forward to working together on digital solutions for companies that recognize MACH’s composability and want to increase their agility, resiliency, and ability to deliver business value.”

Neil Trickett, Managing Director, E2X.COM

Following the integration, Apply Digital will have over 550 employees based in nine global offices across Canada, the US, Mexico, Chile, the Netherlands, and now the UK.