TripleLift Integrates iSpot as a Preferred CTV Measurement Partner
TripleLift, the ad technology company that is reinventing ad placement, has announced that it has selected iSpot.tv, a real-time TV ad measurement company, as the preferred independent measurement company for advertising delivery on Connected TV (CTV). This partnership provides a turnkey audience measurement solution for advertisers and video publishers.
TripleLift will leverage iSpot.tv’s cross-platform ad measurement capabilities to verify ad delivery at points and ad placements in the program at the household level, measuring impressions of CTV and giving clients a view of the additional reach generated for tailored linear campaigns. By leveraging TripleLift’s proprietary systems and iSpot.tv’s audience measurement capabilities, brands can optimize campaigns at the right time, across age-based targeted delivery., gender and advanced audience.
“Independent verification of our platform doesn’t just prove the value of our CTV products, it deepens the value brands can derive from investing with us,”
“iSpot helps brands ensure more dollars are going towards engaging with new audiences while simultaneously facilitating comprehensive understanding of investment and campaign optimization.”
Michael Shields, General Manager, Connected TV at TripleLift.
The selection of iSpot was made after extensive testing on several currency providers. An experiment that served as an anecdote about how quickly viewers turned to CTV could be found in a study of consumer packaged goods (CPG) brands, Johnsonville. During May and June, Johnsonville Sausage gained 63% more reach on CTV devices with TripleLift from this particular campaign.
“The sausage business is regionally nuanced, fragmented by varying forms and flavors. To grow share, we need targeted campaigns that tell people to buy our brand,”
“Using third-party measurement partners that attribute sales lift to our CTV plans is critical in validating the success of our campaigns.”
Marc Bennett, Integrated Marketing Manager, Johnsonville.
“Its critical brands are afforded a transparent view into the explosive streaming market while having context anchored in live linear TV, where there remains a massive ad footprint,”
“As a TripleLift preferred partner for CTV measurement for, brands and advertisers now have the tools to verify the reach and understand the impact of their CTV investments on their platform.”
Stu Schwartsapfel, EVP of Media Partnerships at iSpot.
iSpot, which has direct business relationships with brands and networks, is the trusted source for measuring the entire ad lifecycle, from creative testing to unified, real-time media measurement. cross-platform and distributed business results.
