Social Native Becomes the Leading First-Party Authorized Creator Platform With Creator Discovery
Social Native, a leading provider of influencer content solutions and UGC, has announced that it is expanding its business offerings by introducing Creator Discovery™. The new feature allows brands more autonomy over the influencer selection process by outsourcing advanced targeting tools to discover the creators best suited to their goals. surname.
Releases use first-party creator data, meaning greater accuracy, reliability, and creator consent for brands. Social Native has long been active as a first-party innovation platform, which is notable amid the influencer marketing industry’s growing interest in the use of third-party data. three, this has resulted in big companies like Grin scrambling to make changes.
Creator Discovery™ aims to solve some of the biggest influencer marketing challenges facing brands. Over 68% of marketers have difficulty finding and referring relevant influencers, and 30% of marketers have difficulty negotiating terms.
“Strong brands need the right creators to tell their brand story authentically,”
“Retailers need social content solutions that will unlock the future for seamless shopping.”
Adrianne Kirszner, President of North America for Kate Spade & Social Native Brand Advisor.
With Creator Discovery™, brands can discover creators and influencers directly through Social Native’s platform with over 20 filters including content keywords, age, location, audience data, Super Creator™ status, and more.
“Our all-in-one enterprise solution will continue to automate 90% of manual tasks that brands seek to avoid,”
“Brands gain the benefit of scaling content production without increasing internal resources and costs.”
Luis Carranza, Social Native VP of Global Revenue.
Social Native automates and streamlines time-consuming workflows including content rights management, influencer communication, strategic content selection, billing, and more.
The company’s proprietary software combines influencer management and UGC into a single solution to help brands discover the most valuable content for their businesses.
