Churney and DemandBox Form Strategic Alliance to Deliver pLTV-Focused Growth in Performance Marketing

Churney, a predictive lifetime value (pLTV) platform supported by TLV Partners, has announced a new partnership with DemandBox aimed at delivering a comprehensive solution that bridges predictive data insights with effective execution across creative, funnel optimization, and media strategy. Set to begin on August 3rd, 2025, this collaboration represents Churney’s first formal venture into the demand generation space, signaling a strategic move to enhance long-term customer acquisition efforts over short-term performance metrics.

The collaboration is built on shared values of agility and clarity. Churney’s CEO and co-founder, Dr. Noy Rotbart, was excited about the collaboration and emphasized DemandBox’s quick and targeted strategy. As Churney continues expanding its footprint across e-commerce, gaming, and fintech sectors, it aims to align with partners who can maintain a rapid pace of innovation. DemandBox fits this vision by offering a no-nonsense execution model that complements Churney’s data-driven approach.

Churney’s existing work with leading brands such as Underoutfit, Zapier, and Leadtech, alongside its integrations with advertising giants like Meta, Google, and TikTok, has solidified its role in helping marketers optimize bidding, targeting, and performance measurement using pLTV insights. With DemandBox now on board, clients will gain the ability not just to access actionable data, but to implement it effectively through creative strategies and real-time campaign execution.

Founded by Avishai Sam Bitton, co-founder of Oribi, DemandBox has built a reputation for helping growth-focused companies like Insurify, Singular, and MoneyLion scale through performance marketing grounded in solid business fundamentals. Bitton expressed his excitement about joining forces with Churney, recognizing the opportunity to deliver real results for clients ready to act on deep predictive insights.

Together, Churney and DemandBox aim to empower brands to identify their most valuable customers and immediately mobilize marketing strategies that drive long-term value through rapid, insight-driven execution.