Locality Unveils Advanced Audience Engine to Transform Local Advertising with AI

Locality, a leading provider of local video solutions, has unveiled its Advanced Audience Engine, a cutting-edge identity and activation platform developed in partnership with Lovelytics, Newton Research, and Databricks. This innovation reimagines how advertisers connect with local audiences by combining generative AI, automation, and Locality’s extensive historical local media intelligence and viewership data to enable more precise, efficient, and impactful campaigns.

“Locality’s Audience Engine represents more than just a new product—it’s a strategic transformation for our company and the wider advertising ecosystem,” said Keith Kazerman, President of Streaming at Locality. “We’ve rebuilt the foundations of local advertising to deliver performance, transparency, and precision at scale for advertisers.”

The Advanced Audience Engine addresses persistent challenges in local advertising, including fragmented workflows, vendor complexities, cost inefficiencies, and limited access to real-time audience insights. By unifying data, automating segmentation, and streamlining campaign activation, advertisers can now manage campaigns across both linear and digital channels seamlessly, all within Locality’s AI-powered LocalX platform.

At its core, the engine functions as a proprietary framework for local identity intelligence and audience activation. It enables advertisers to align and analyze first-party data, third-party data, and Locality’s own performance and viewership signals within a single environment. Leveraging historical trends alongside real-time analytics, advertisers gain enhanced capabilities for audience targeting, predictive optimization, and campaign measurement.

By integrating AI-driven insights, the engine allows for smarter planning, budget allocation, and unified attribution, while real-time data activation ensures campaigns run efficiently across multiple partners without delays caused by data transfers. This combination of capabilities supports faster execution, better-informed decisions, and higher ROI through more accurate targeting and optimization.

With Locality’s Advanced Audience Engine, advertisers can harness the full power of AI, automation, and data intelligence to transform local advertising, creating campaigns that are not only faster and more efficient but also consistently deliver meaningful results for both brands and audiences.