The Brief Launching the First End-to-End AI Agency Platform

Creatopy, the leading ads automation platform, has officially rebranded as The Brief and unveiled the industry’s first end-to-end AI agency platform. Designed to automate every stage of the marketing process—from research and creation to publishing and optimization—The Brief enables brands to accelerate campaign delivery, reduce costs, and maximize creative output.

Early adopters have reported producing up to ten times more content while reducing costs by 35%, cutting production timelines in half, and launching campaigns up to 90% faster.

At the core of The Brief are four integrated AI agents (Discover, Create, Launch, and Optimize) working in a continuous loop to transform the traditional campaign lifecycle. By automating repetitive workflows and consolidating tools, the platform shortens the path from insight to execution, ushering in an era of “vibe marketing” where simple language prompts generate full-scale campaigns.

The platform’s Discover agent delivers deep market intelligence by analyzing competitor activity across Meta, Google, and LinkedIn, with support for TikTok and Pinterest on the horizon. Collaborative moodboards and conversational AI interfaces turn inspiration into actionable creative directions. Create uses advanced image and video generation models to produce high-quality visuals and ads from a single prompt, enabling teams to craft countless variations across formats, languages, and platforms. Integrated live data feeds allow real-time updates and bulk content generation.

With Launch, marketers can deploy campaigns across major advertising networks like Meta and Google in one step, while Optimize provides continuous performance tracking, visual insights, and AI-driven recommendations to refine campaigns dynamically.

Seamlessly integrating with Figma, Bynder, Orange Logic, Frontify, and Veeva, The Brief functions like a digital agency powered entirely by AI—bridging strategy, production, media, and reporting.

“The Brief turns marketing into a continuous, intelligent process where insight flows into execution,” said Tammy H. Nam, CEO of The Brief. “In this new era of vibe marketing, success belongs to teams that pair creativity with agility—and that’s exactly what we deliver.”