Accor launches million-dollar marketing campaign to promote ALL.com
Accor has launched a Pacific-wide ALL – Accor Live Limitless marketing campaign to promote ALL.com as the all-encompassing digital destination for the best travel experiences, with incredible loyalty benefits.
The million-dollar brand campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra, and ibis; connects them to ALL.com, and highlights the many benefits of the ALL – Accor Live Limitless loyalty programs, such as room upgrades and limitless experiences.
Increasingly, our guests are seeking more personalized experiences and this brand-led campaign showcases the richness and quality of choice across the Accor network, promoting ALL.com as the gateway to discovering more destinations and incredible experiences.”
Accor Pacific Chief Executive Officer, Sarah Derry
Guests have access to multiple unique experiences through ALL.com, from our collection of boutique MGallery hotels to experiencing Swiss indulgence with Chocolate Hour at Movenpick Hotels & Resorts, through to relaxing in Mantra’s spacious family apartments.
The ALL.com brand campaign runs from now until 30 September 2022 and will come to life through the following campaign elements:
- Partner advertising, including LED signage and video advertising on Accor Stadium screens, plus Accor brands on LED signage at AFL and NRL matches across the region.
- Owned channels, including email marketing, app, and website display advertising, social media campaigns, and assets for digital screens at Accor properties and hotel social media channels and websites.
- A tactical promotion of Accor’s flexible rates across the Pacific, with rates starting from $119* (AUD) per night in Australia (at ibis Melbourne Central) and $99* (NZD) per night in New Zealand (at BreakFree on Cashel Christchurch).
- A loyalty offer giving members of ALL, who book before 30 June 2022, 2X Reward points for stays until 30 September 2022.
From luxury to economy, Accor has 18 international brands across Australia, New Zealand, Fiji, and French Polynesia, including SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles, and ibis budget.
Accor has some of the most stringent cleaning standards and operational procedures in the world of hospitality to ensure guest safety. Accor’s ALL SAFE label certification, developed with and vetted by Bureau Veritas, represents Accor’s new cleanliness and prevention standards and provides assurance these standards have been met in Accor hotels.
