Axel Springer Selects Outbrain for Cross-brand Global Partnership for Sponsored Content Recommendations
Outbrain Inc. (Nasdaq: OB), a leading recommendation technology company, announced it had been selected by Axel Springer, Europe’s leading digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners. According to the agreement, the German digital offerings of the BILD and WELT Groups as well as B.Z., Rolling Stone, Musikexpress, and Metal Hammer will integrate Outbrain’s recommendation technology to serve personalized editorial article recommendations and support Axel Springer’s monetization with native advertising.
