Building a Privacy-Centric Advertising Ecosystem with Ekstra Bladet

How to build a future-proofed, privacy-centric advertising ecosystem in which publishers can thrive is the focus of an INMA Webinar featuring Thomas Lue Lytzen, director of ad sales and technology with Ekstra Bladet.

While many in the news media industry have fallen into technical discussions about client-side versus server-side tracking, third-party versus first-party cookies, and privacy sandboxes, the old ad tech ecosystem is soon to be history, necessitating a new discussion.

Read More