Building and Scaling Your Brand Identity in a Digital World

Your brand is the character and personality of your organization. It’s the first thing people notice and leaves a lasting impression they remember. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints.

From words, to digital imagery, audio and video, because so many people create these assets it can be like a game of telephone. It starts at creative brief, but by the time you get to finished content it’s completely different and out of touch.

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