Optimove, the first customer-centric marketing platform, announced the launch of OptiText, a native and personalized SMS engine that enables marketers to use rich customer data to create, Organize and measure hyper-personalized SMS campaigns at scale. OptiText complements Optimove’s suite of all-in-one marketing channels, which span web, social, mobile, and Read More
Talk Shop, one of Canada’s leading media outlets, today announced the acquisition of Jam PR, a West Coast public relations firm that brings a journalistic approach to its customer services. This move strengthens Talk Shop as an industry leader by taking bold steps and contributing more to Vancouver’s Read More
Samba TV, the leading TV technology provider for audience data and full-screen measurement, and MiQ, the world’s leading programmatic media partner, have announced a multi-year business partnership. years to support MiQ’s cutting-edge TV solutions with Samba TV measurement capabilities and data market-leading TVs. Following the conclusion of a Read More
DATA Communication Management Joint Stock Company, a provider of business communications and marketing solutions to businesses across North America, announces the launch of PRSNL™, a personalized video content platform Top humanization with full service. PRSNL covers all aspects of custom video creation and distribution, from strategy, storyboarding and creative development Read More
TuneIn, the world’s leading live-streaming audio service, and HubSpot, a customer relationship management (CRM) platform for scaling businesses, announced the launch of the HubSpot Podcast Network on TuneIn, a radio station. Live radio streams HubSpot’s vast library of content through the TuneIn platform. Listening to podcasts has become Read More
Microsoft is reportedly considering investing $10 billion in OpenAI as it plans to integrate ChatGPT into its Bing web search engine and Office products. Rumors that Microsoft wants to pour more money into the San Francisco-based startup, beyond the $1 billion it pledged in 2019, have been circulating for months. The latest reports Read More
Social Native, a leading provider of influencer content solutions and UGC, has announced that it is expanding its business offerings by introducing Creator Discovery™. The new feature allows brands more autonomy over the influencer selection process by outsourcing advanced targeting tools to discover the creators best suited to their goals. Read More
AT CES, Pinterest announced a partnership with LiveRamp to create a clean room for advertisers on the visual discovery platform. The first advertiser to join was the Albertsons grocery chain. The retailer will use Pinterest’s new cleanroom to support the Retail Media Network (RMN), called Albertsons Media Collective. By Read More
Roku, Inc. announced that the number of active accounts worldwide has now exceeded 70 million. The number of active accounts in Q4 2021 was 60.1 million. Globally, streaming hours were 23.9 billion in the fourth quarter and 87.4 billion for the whole of 2022, up 19% year-over-year. Roku remains the #1 TV streaming platform in […]Read More
IRI and Meta Platforms, Inc. will now offer buyers a new solution that closes the loop between Meta’s social media campaigns and in-store CPG sales made at major US retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for Read More
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