ZoomInfo Will Integrate GPT into Its Go-to-Market Platform

ZoomInfo, the world leader in modern go-to-market software, data and intelligence, today announced that it will integrate GPT technology into its platform. ZoomInfo believes this innovative technology will change the way sales and marketing teams find and connect with their ideal customers, reducing lead time and delivering more effective results for customers. go-to-market (GTM) groups.

ZoomInfo data scientists and engineers are working to integrate GPT throughout ZoomInfo’s GTM platform. Once complete, the integration will allow users to tell the platform in a few sentences what they are looking for and see how it displays relevant information for their needs at the right time. ZoomInfo expects generative artificial intelligence, combined with trusted ZoomInfo data, to provide real-time insights into who should interact with, when to interact with them, and what to say.

“The software world is abuzz over what the future of products like ChatGPT can bring, and we’re thrilled to invent the future of go-to-market with generative AI,”

“When this integration is complete, our customers will be able to use GPT to shorten cold emails, isolate a call to action from a sales call, and much more.”

ZoomInfo Founder and CEO Henry Schuck.

ZoomInfo has integrated GPT into its GTM games and plans to use it to support advanced features like suggested contacts and automation across engagement channels.