Comscore Signs Exclusive Agreement with Imaginuity for Local TV Measurement
Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms of the agreement, Imaginuity will be exclusively utilizing Comscore’s local market television insights in markets across the U.S. to provide the greatest ROI for their client partners.
A Dallas-based fully integrated traditional and digital marketing agency, Imaginuity is reimagining marketing for the connected age. Bringing together imaginative thinking and innovative technology to help their clients’ marketing programs achieve more, the agency has been recognized as one of the fastest growing, privately held companies in the U.S. by Inc. magazine for the past two years.
