Engaging With Increasingly Larger and Fragmented Buying Centers

Why the real challenge is not the selling, but the buying. And what marketing can do.

• Traditional B2B technology marketing makes it harder to sell and buy.
• Best-in-class organizations acknowledge the shift to digital in their GoToMarket.
• In the future, suppliers will face a desire for a “Rep-free” buying process.
• Why Sales and Marketing integration is more important than ever.
• How content must change to meet shifting buying center needs.

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