Google Launches New Digital Marketing Certificate

Google is launching a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).

Google announces the launch of a new career certificate in digital marketing & eCommerce to help job seekers and employers acquire the necessary skills to be successful in online business.

The new certificate is endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).

In addition, Google promises to give every US business up to 500 Google Career Certificate scholarships to help upskill their employees.

Read more in the next section about today’s announcements regarding Google Career Certificates.

Google Career Certificate In Digital Marketing & Ecommerce

Google’s new certificate program will train job seekers in how to find customers online, sell products or services, and do marketing analytics and measurement.

The Digital Marketing & Ecommerce certificate from Google will provide hands-on experience with digital marketing tools and platforms including:

• Canva
• Constant Contact
• Hootsuite
• HubSpot
• MailChimp
• Shopify
• Twitter
• Google Ads
• Google Analytics

As with all of Google’s career certificates, those who earn one are offered assistance in finding a job through an employer consortium of over 150 companies. All companies will consider certificate holders for relevant entry-level jobs.

What Are Google Career Certificates?

Google developed Career Certificates in 2018 to support skilling in high-demand fields.

Available on Coursera, Google reports over 70,000 people have graduated from the program in the US.

Further, 75% of those who graduated say the certificate made a positive career impact, such as a new job, higher pay, or a promotion, within six months of completion.

Google Career Certificates are available in fields such as data analytics, IT support, project management, user experience (UX) design, and now e-commerce and digital marketing.

Enrolment in a certificate program doesn’t require a degree or experience and can be completed within three to six months of part-time study.

To learn more about the Google Career Certificates and how businesses can access scholarships, visit grow.google/certificatesforbusiness.