Growth Marketing & Brand Marketing: What Are They? How Are They Different From Each Other?
Modern marketers are expected to integrate growth marketing and brand marketing techniques to obtain the maximum ROI. Besides content and inbound marketing, growth and brand marketing hold a unique significance in the marketing world.
If truth be told, growth marketing to some extent depends on brand marketing. Contrary to growth hacking, which is entirely driven by tactical performance marketing, growth marketing creates brand awareness and develops a bond with customers. In turn, outcomes of growth marketing need to be sustainable.
