How Amazon is selling ads on Fire TV
Amazon is throwing a whole kitchen sink of streaming inventory at advertisers, based on a recent pitch deck that the company has shared with ad buyers. The sales pitch by Amazon largely centers on the ads it can sell across apps on its Fire TV platform. But that isn’t the only streaming inventory that Amazon has on offer, as detailed in the pitch deck embedded below. The deck touts Amazon’s “Thursday Night Football” viewership across its Prime Video and Twitch video services. It highlights the audience overlap between people who tune into IMDb TV (Amazon’s ad-supported streaming service) and viewers who hook up all the third-party Fire TV apps that provide Amazon with their ad inventory.
