CMI Media Group Achieves $1 Billion Incremental Revenue Milestone with Audience-Engagement Tool
How the BBC is setting the bar for creative outdoor advertising
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff. Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent campaigns have been so effective, and what we can learn from its work.
