How To Generate Better Results With These 4 Marketing Strategies
According to conventional marketing knowledge, if a company advertises its goods and services, customers would swarm to its doors. But raising awareness of a company’s offerings isn’t always enough, as any marketer will quickly discover. Gaining visibility and spreading your brand identity are frequently just the first steps toward achieving your marketing objectives. Directors and their teams must demonstrate the effectiveness of their spending because marketing budgets are shrinking. Getting observable results that contribute to the success of the business is part of the game. As a result, many marketers are interested in learning how to achieve greater results as well as which marketing techniques will do so. Take into account these four marketing methods to produce improved results.
1. Lean On Influencers
Traditional marketing strategies place ads that may target specific audiences. However, these messages compete against every other ad in the same space and may sound gimmicky. Conventional ads usually follow a formula, and audiences can tell it’s a company tooting its own horn. Those precious marketing dollars stand a higher chance of being wasted when people tune out or turn off the message. On the other hand, strategies involving growth marketing look for more personalized ways to reach an audience. One of those methods is the use of influencers to promote your products and services. Instead of you saying how great your company and its offerings are, someone your ideal consumer trusts does it instead. This way, your targeted audience is more likely to listen and perceive the message as authentic or as a piece of advice. Partnering with influencers who share the same space or embody characteristics that resonate with your brand’s values can be fruitful. Influencer marketing helps you stand out and gives consumers a compelling reason to try your products. Just make sure it’s simple for your chosen influencers to share your information and give them an incentive.
2. Optimize Content For Local SEO
Most content marketing teams know they have to do keyword research to optimize web pages and blogs for search engines. General keyword research looks for short and long-tail words and phrases that match what a targeted audience is likely to search for. For instance, an organic baking company might create blog posts with search terms related to “healthy cake ingredients.” While general keyword research can and does drive results, marketers sometimes ignore optimizing content for local searches. A local search is when someone puts in terms such as “organic cakes near me” or “where to buy healthy cakes in Chicago.” Including keywords that target local searches in online content helps capture the attention of relevant audiences. Research shows that 70% of consumers who start searching for solutions and businesses online do so with local intent. They’re looking for products and services that will relieve their pain points. But more importantly, these consumers want to get these offerings from companies in their local areas. They tend to trust and feel more emotionally connected to businesses that share a local identity. Not gearing online content toward nearby audiences overlooks these preferences.
3. Use Testimonials And Case Studies
Influencer marketing is related to case studies and customer testimonials. You’re allowing someone else to extol your virtues and advance your company. However, with this tactic, your consumer base is represented by actual people. They remain loyal for a reason, and they’re also eager to lend their voices as brand representatives for your business.
Testimonials can be online reviews or commercial-length videos you produce with customers talking about their experiences. Written comments from survey focus groups or interviews are additional sources for testimonials. As long as customers have permission to use their comments, you can include them on your website or in testimonial campaigns.
Case studies usually involve more in-depth videos or written content. These long-form testimonials present a client’s pain points and how your company solved them in detail. Case studies and client testimonials are effective because people gravitate toward authentic stories. Potential customers will relate to and believe others who look and sound like them versus a sales pitch from an inanimate corporation.
4. Send Personalized Emails
Successful marketing tactics go beyond raising awareness and producing leads. In particular, growth marketing looks for ways to utilize the complete buyer’s journey and customize the client experience. Companies must go beyond lead conversions if they want to see results. Existing clients must be wooed into making further purchases or upgrading to higher-level services by businesses. Companies frequently employ loyalty programs and prizes to keep their current customers and encourage them to make more purchases. But reaching out to existing clients with generic emails or general mobile app content can backfire. It’s wonderful to hear that iced lattes are currently on sale for buy one get one free. However, single people may find this message to be tone deaf. Who will they share the second drink with? This consumer segment might have little use for two coffees at once. By using consumer data, you can prevent these possible blunders. Send tailored emails to the various target segments, keeping in mind their distinct lifestyles and purchasing tendencies. Promotions that are more likely to appeal to particular customers are part of personalization. Try offering them a discount on larger versions of the lattes they’ve previously frequently purchased. Offering extra points for purchasing their favorites more frequently than once a week is another option.
Conclusion
Team members and leaders in marketing are under more pressure than ever to produce outcomes. While traditional techniques can be effective, they frequently fall short of generating long-term sales growth. The potential of conventional communications is increased by marketing techniques like the use of influencers and customized emails. By emphasizing the voice of the customer, these tactics can enhance results and return on investment for marketing expenditures.
