How To Target B2B Audiences on Facebook

Facebook is finally coming out with B2B targeting within its platform. Now, for the first time, you can access the following when creating a campaign within Meta:

1. IT Decision Makers: A B2B audience segment that targets ads to people who are IT decision-makers based on their job titles.
2. Business Decision-Makers based on their titles and interests: A B2B audience segment that targets ads to people who are business decision-makers based on their job titles and interests.
3. Business Decision Makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy, or marketing, based on their job titles.
4. New Active Businesses: Admins of engaged businesses that were created in the last 6, 12, or 24 months.