How to Use Social Media to Get & Nurture Leads?

Do you still think social media is about sharing videos and photos or connecting with family and friends?

It is now not only limited to these things; social media has become way more than this!

Sprout Social estimates that 72% of businesses rely on social media to help them make wise business decisions. The corporate environment as a whole now heavily relies on social networking. Nowadays, people utilize social media platforms for more than just keeping in touch with their loved ones. Social media is occasionally used by large brands to promote themselves. Because social media is the source of incredibly useful information on contemporary consumers, many marketers and business owners use it to directly target their audience. And if your brand isn’t doing that, something is wrong! To better understand your audience, you may use social media insights, which will also make it easier for you to generate leads on social media.

Here are top five tips on how to get more leads on social media:

1. Optimize your profile

If you want to gain organic leads: Make sure your profile is user-friendly and up-to-date. Add your contact details to your profile so anyone can instantly contact you if they’re interested in your business. According to your goals, create call-to-action buttons like sign up for your newsletter, shop, etc.

2. Social Media Advertising

You can notch up your social media marketing by lead gen ads. Social media platforms offer specific lead generation ads, including Facebook, LinkedIn, and Twitter. These ads allow users to finish signing up without spending too much time clicking ads or entering their personal information. The entire process is fast, simple, and saves time! This way, marketers can easily collect direct leads with targeted social media marketing. These ads will also increase your product awareness and brand engagement on social media platforms.

3. Use CRM for social media.

Instant messaging apps and chatbots are one of the power weapons in social media marketing. You can use CRM for social media to reach out to your customers, such as Umnico. Here you’ll get a single CRM to process various inquiries and nurture leads. To serve your customers better, you can integrate around 20 social media messengers, including Facebook messenger, discord, and WhatsApp via Umnico. This way, you can provide solutions to the customer’s queries and problems via various messengers at once. So, if you have not explored Umnico yet, check out now!

4. Share Great and Relevant Content

Social media is a brilliant way to connect with your customers and clients. So take this as an opportunity to connect and communicate with your customers in B2C and B2B industries. Try to post relevant contents and posts which are mostly related to your business or trendy topics. Various news, articles, and events can offer advice and later move people closer to the sale, ultimately generating a lead.

5. Run Contests On Social Media

One of the great ways to promote your product or improve your brand awareness on social media is by running a contest. Many markets and businesses commonly use this strategy, but it still works! There are two major benefits of using this idea. First, you’ll get many leads that can bring profit to your business. Second, the participants will share the contest details with more people, which will improve your brand visibility and increase the post’s reach on social media.

Conclusion

So there you have it: some tips on how to use social media to create leads. Use all of these simple but very efficient strategies for generating leads on social media. Your social media marketing will expand significantly, ultimately producing a large number of leads. The effectiveness of CRM for social media combined with these marketing techniques can hasten the entire lead generating process and considerably increase your social media conversion rate.