How YouTube shields advertisers (not viewers) from harmful videos
The difference between the protections YouTube offers its advertisers and those it provides consumers is stark. A read of advertiser-friendly content guidelines for videos uploaded to the platform, last updated in June 2019, shows the company has rigorous standards to protect advertisers from harmful content and the algorithmic ability to do so. Yet YouTube does not consistently flag these same videos as problematic to viewers, despite ongoing criticism that the platform allows conspiracy theories, the alt-right, and extremism to flourish.
