Loop Media, Inc. Enters Integration with SpringServe to Power Advertising Across Video-Centric DOOH Channels

Loop Media, Inc., a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has selected SpringServe as one of its ad servers.

SpringServe’s ad serving technology will assist in enabling Loop Media to maximize ad inventory value and provide a premium quality ad experience for consumers. SpringServe’s platform incorporates features including frequency capping, competitive separation, ad volume, and creative size targeting for optimal DOOH viewing. The SpringServe platform also allows for the measurement of campaign performance and optimization in real-time.

We strive to collaborate with companies that have the same appetite for innovation and growth that we do, and SpringServe embodies that drive, SpringServe’s video-first platform helps our programmatic monetization to scale while supporting the unique viewer experience demands needed in OOH environments”

 — Bob Gruters, Chief Revenue Officer at Loop Media, Inc

If you think about the viewer’s perspective watching video-centric DOOH and CTV content, you’ll see that they are similar experiences and our platform addresses the needs of both environments. Loop is revolutionizing the DOOH space and we’re excited to work with them to enable seamless ad delivery, and improve measurement and monetization”

— Joe Hirsch, General Manager of SpringServe, and now part of Magnate