NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push
Comcast Corp.’s NBCUniversal is planning an expansive marketing rollout for its coming streaming service, Peacock, including ads on and off its TV networks and websites, cross-promotions with launch sponsors and pay-TV companies that distribute its channels, and a major presence during its coverage of the Olympics this summer. NBCUniversal’s spending on its Peacock campaign likely will exceed $300 million in its first year, according to a person familiar with the matter. The Wall Street Journal previously reported that NBCUniversal would spend $100 million outside of its own properties and at least double that on its own channels and platforms.
