NBCUniversal Advertising & Partnerships Unveils “One Platform”
NBCUniversal announced its new go-to-market offering, One Platform, a structure advertisers will be able to use to leverage NBCUniversal’s content and scale, including over 110,000 hours of new original content in 2020 and a reach of 97 percent of people in the U.S. as well as half a billion people around the world in partnership with Sky.
“The future of our business is simple: it’s our audience. People are the center of everything we do. We know that viewers do not differentiate content by network, time or screen; instead, our fans see NBCUniversal as one giant home to the best stories, so that’s the mindset we’ll go to market with in 2020,” said Linda Yaccarino, Chairman, Advertising and Partnerships, NBCUniversal. “With One Platform, we’re following our viewers’ lead. Rather than rejecting the changes in consumer behavior, we’re reflecting it.
