SEO Issues with Renaming Entities

Discussing a few SEO issues you can encounter with renaming your business, podcast, serialized creative work, or organization. When you rename your “entity”, Google needs to connect the information it has about it to other evidence on the web. When you rename something, and Google cannot “connect the dots” it becomes confused, and your rankings may drop or you may not appear in Google carousels or other SERP special features. We look at some specific use cases for this type of renaming malady.