There are still several aspects of influencer marketing that many marketers don’t always have a good understanding of, despite it being the new “it” thing that every brand wants to participate in. How does this medium exactly function? Is it possible to decipher Instagram’s algorithm? How can we Read More
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced the launch of the new DV Attention Lab™ to help advertisers optimize campaign performance using in-depth “attention data” on ad engagement and ad exposure. The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of Read More
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted tweet by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Read More
Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for Read More
XLMedia PLC the global digital performance publisher, today unveils a brand refresh to build a new look that matches XLMedia’s culture and expanded presence in North America. Over the last three years, the company has seen tremendous growth from its United States sports vertical now accounting for 68% of the Read More
EX.CO – The Experience Company, the world’s leading content experience platform powering billions of personalized interactions around the web, today announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% more revenue per site as a result of its partnership Read More
Did you know that affiliate marketing may help small businesses monetize? We are here to explain how to you! Businesses have a wide range of options at their disposal, including affiliate marketing and cryptocurrency trading. Have you heard of affiliate nation review, a website where everyone is interested in learning Read More
Clue, an award-winning data and media partner for search, social, and programmatic advertising, is pleased to announce it placed No. 11 on the 2022 Report on the Business ranking of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Clue earned its spot with Read More
WeAre8, the sustainable social media app, has launched its first Australian marketing campaign as the company eyes its New Zealand expansion. The social media app, which pays users to watch adverts and donates 60% of its revenues to social and environmental causes, has kicked off its first consumer marketing activity and Read More
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced that it has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, deepening the company’s investment in supply path optimization (SPO). The digital advertising supply chain of the Read More
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