WeAre8, the sustainable social media app, has launched its first Australian marketing campaign as the company eyes its New Zealand expansion. The social media app, which pays users to watch adverts and donates 60% of its revenues to social and environmental causes, has kicked off its first consumer marketing activity and Read More
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced that it has entered into a definitive agreement to acquire Martin, a media measurement and reporting platform, deepening the company’s investment in supply path optimization (SPO). The digital advertising supply chain of the Read More
Marketing is one of the most crucial aspects of being successful in business, especially for smaller businesses or start-ups. While it may seem like giant brands such as Pepsi or Disney are ubiquitous to modern society, the truth is they got where they are at on the shoulders of good Read More
Fluent, Inc., a leading data-driven performance marketing company, announced rankings in the Q2 2022 Truthset Truthscore™ Index. Fluent scored #1 for data quality and accuracy across 8 key attributes, outperforming industry peers in categories like employment, education, household income, and more for the third consecutive quarter. Q2 2022 marks one year since Fluent’s Read More
Paramount Australia and New Zealand (ANZ) and KERV Interactive have announced a partnership to deliver dynamic, interactive video ad functionality on Connected TVs. The companies have collaborated to launch an ad product providing optimization for brands and net-new pathways for audiences to connect, engage and shop. The video ad product Read More
Today Domo announced it was named to the Q3 2022 Constellation ShortList™ for Cloud-Based Business Intelligence and Analytics Platforms for the seventh consecutive year. In addition, the company was named to the Q3 2022 ShortList for Marketing Analytics Solutions for the eighth consecutive year. Organizations must reconsider how they balance business models, Read More
Reddit today announced the acquisition of an audience intelligence and contextualization company called Spiketrap. The terms of the deal were not disclosed. With more than 100,000 active communities and a wide range of conversations, Reddit has become a popular destination for advertising. The company has been working on ways to help Read More
Today, T-Mobile is launching an offer to help small businesses get MORE value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Read More
What Is Affiliate Marketing? In the context of advertising, affiliate marketing refers to the practice of paying outside publications to direct customers to a company’s goods and services. The commission payment encourages the affiliate third-party publishers to look for ways to advertise the business. Understanding Affiliate Marketing Affiliate marketing Read More
Want your brand or offering to be found by local audiences? Here are 6 great tips for local marketing strategies and tactics that work. Through local offline and online marketing, you can connect with worthwhile leads. To increase brand recognition and draw in new clients, you must create powerful local marketing Read More
© 2023, The Martech.info . All rights reserved