Tags : Advertisers

Digital Remedy’s Collaboration with Oracle Moat Sees Continued Success

July 12, 2022

CTV leader outperforms industry benchmarks in mitigated invalid traffic and increased viewability Digital Remedy, leading advertising, and marketing technology platform offering programmatic media solutions, including performance CTV, today announced the continued success of its collaboration with Oracle Moat to combat invalid traffic and help ensure campaign viewability in CTV and Read More

Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership

June 30, 2022

Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization, and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten Advertising’s managed affiliate campaign strategies and positions Rakuten Advertising to introduce a Read More

Reddit Announces New Partnership with DoubleVerify to Offer More Assurance on Ad Metrics

June 21, 2022

As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics. DoubleVerify’s tools will facilitate new insights on viewability, brand safety, fraud detection, and more, providing an extra level of assurance Read More

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics

June 16, 2022

Two of the leading platforms unite to provide advertisers and marketers with first-party data targeting and closed-loop measurement AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a powerful partnership with LiveRamp, a leading data enablement platform, to enable AdQuick users with first-party data targeting and closed-loop Read More

AdQuick.com and Lob Partner To Deliver Direct Mail Retargeting of Out-of-Home Ad Exposures

June 9, 2022

AdQuick.com, the leading out-of-home (OOH) advertising platform in the world, today announces a partnership with Lob, the leading direct mail automation platform, to provide customers with cross-channel direct mail retargeting. This partnership enables advertisers to easily and effectively deliver direct mail advertising to an audience of consumers that have Read More

Catalina and Volta Forge Strategic Partnership to Bring Measurable Digital Out of Home Campaigns to More Brands

June 8, 2022

Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc., an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, equipped with large digital display screens, are Read More

How AI Drives Marketing Success

June 7, 2022

Artificial intelligence is an advertiser’s best friend. Why? AI offers media buying efficiency, opportunity to test and learn, and automated optimizations. Learn the various applications and benefits of artificial intelligence for advertising with Coegi’s Director of Data & Technology, Jake Amann. Also learn what mistakes to avoid and Read More

Skai Offers Advertisers Expanded Reach with Advanced Campaign Management and Optimization through the Amazon DSP API

June 3, 2022

Skai, an intelligent marketing platform, has launched support for Amazon DSP, offering new functionality and audience reach to retail media advertisers. Over the past year, Skai has worked closely with customers and Amazon Ads to develop its solutions, which now allow brands to optimize campaigns more efficiently and effectively across Read More

Simple Acts of Kindness

June 2, 2022

Simple Acts of KindnessRead More

Feeding your full advertising funnel with native

May 24, 2022

Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More

Tags : Advertisers

Subscribe to our newsletter