Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands. The new integration means that customers will now be able to measure their Read More
AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’Read More
Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced for the ninth consecutive year it has received a leading spot on mThink’s Top 20 CPA Networks List. Read MoreRead More
U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest performance for the sector in the last decade, according to the latest annual assessment by Winterberry Group. The management consultancy forecasts growth of 11.8% to $487.8 billion in 2022. Read MoreRead More
If there’s one thing we know about B2B marketing as we move into 2022, it’s that nothing is set in stone. There continue to be uncertainties we must live and work with. But, if there’s anything we’ve learned that we can take into the new year, Read More
Breville has launched its first global brand campaign in a shift of the brand’s marketing strategy. Read MoreRead More
The Banning Surveillance Advertising Act (BSAA) was introduced in the House on Tuesday by Representatives Anna Eshow (D-CA), Jan Schakowsky (D-CA) and Senator Cory Booker (DN.J.). The bill will no longer allow advertisers to target ads to consumers based on personal information. Read MoreRead More
An explosive lawsuit has revealed that Mark Zuckerberg and Google CEO Sundar Pichai struck a secret deal in 2018 where they would carve up the digital advertising between the two empires. Read MoreRead More
MarinOne’s powerful optimization tools deliver performance for LinkedIn advertisers. Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has added the ability to manage LinkedIn Marketing Solutions campaigns to its flagship MarinOne platform. Read MoreRead More
Unbounce, the leading conversion intelligence platform, today announced the acquisition of LeadsRx, a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. Read MoreRead More
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