Customer engagement can now be accessed directly from Hubspot’s platform. CloudShare has integrated its product experience platform with Hubspot. B2B software marketers can now access data on product competency and engagement of their customers and prospects directly from Hubspot’s platform, streamlining operations, improving marketing opportunities, and reducing Read More
LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager allows large organizations to manage their LinkedIn activity in one place. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn Pages into one dashboard. Read More
Change: It’s an inevitable part of life and survival hinges on our ability to adapt. Take B2B marketing, for example. Companies have been following a traditional model to attract potential buyers: running various advertising campaigns, focusing on inbound marketing, and deploying large sales organizations to cold-call and book Read More
Simple Acts of KindnessRead More
Harte Hanks Inc., a leading global customer experience company focused on bringing companies closer to customers for nearly 100 years, announced today that it has been awarded a new business assignment by a leading employment screening services company to provide a wide scope of B2B sales and marketing support services. Read More
The brand has never been a hotter topic in B2B than it is in 2022 This resurgence in brand focus has been driven by three profound shifts. In the post-Covid, high-churn recruitment market Brand is an organization’s number one weapon in the battle to win. B2B buying has Read More
The B2BMX: Next-Level ABM event is just around the corner in the first week of June and the speaker lineup is . And a free ticket is yours for the taking. Your revenue will grow. And you’ll be the hero. Our very own strategy guru, Alexis (Ali) Smith, will Read More
We’re sure you’ve all heard the term “How to succeed in business without really trying.” Spoiler alert: There’s no real way to do that. At least legally. So how about instead we tell you how to succeed in B2B sales by trying and doing so. Sound Read More
The recent RealTrends 500 core services-based rankings have surfaced a couple of interesting points — a big push from newer real estate companies towards core services. And for the more traditional real estate brokerage firms, integrating core services as part of a single transaction is not something new. It all makes sense Read More
What’s the difference between B2B and B2C marketing? Understanding which marketing style is better for your business AND your audience will make all the difference in your sales.Read More
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