Tags : brand marketing

Vericast Expands Technologically Advanced Influencer Marketing Solution

Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest-growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant Read More

Whirlpool Corp. launches WoW Studios – a new marketing organization designed to infuse magic into the home appliance consumer journey

Whirlpool Corp. today launched a new brand experience organization designed to transform the home appliance end-to-end consumer journey into immersive consumer experiences. It will inspire audiences through an iconic portfolio of brands and world-class product offerings. Located in the heart of Chicago at the iconic Reid Murdoch building, the World Read More

VCCP launches first global marketing campaign for Sage

VCCP has launched the first global marketing campaign for Sage, the accounting, financial, HR and payroll technology company. The hero films at the heart of the campaign focus on real-life customers who work for small and medium-sized businesses: Laura Rose, chief executive at Equestrian Rose, and Joanne Halsall, head of Read More

5 Tactics for Boosting Brand Visibility

In 2022, brand visibility is everything. After all, if consumers aren’t aware of your products or services, you can’t expect much success. The internet is a powerful tool, and if used correctly, can help cement your mark in your field and get people talking about your brand. To do Read More

International Conference on Community Marketing and Branding

Aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Community Marketing and Branding. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and Read More

Tips for boosting digital marketing effectiveness

Can you believe we were still trying to understand social media platforms a decade ago? Digital marketing has taken over brand marketing at such a dizzying pace that it’s sometimes challenging to keep up. However, with over 20 million internet users in Australia, boosting digital marketing effectiveness has become essential Read More

Subkarma building metaverse-ready brand marketing for Taiwan with NFTs

Taiwan’s Subkarma.io is launching a number of Non-Fungible Token (NFT) projects as the brand marketing firm pivots toward metaverse-ready marketing campaigns. Subkarma.io – a part of the Subkarma marketing group – is Taiwan’s first Decentralized Autonomous Branding Agency (D.A.B.A), according to a BlockTelegraph report. It Read More