Influencer marketing as a concept is something that engages the audience as well as influences them at the same time! As a result, it has been emerging from its unappreciated shell swiftly. Additionally, it has emerged as a key tactic that will influence the market, influencing how companies use influencer Read More
As it looks to advance its ad offerings, and maximize its revenue potential, Reddit has announced a new partnership with DoubleVerify to provide third-party verification of its ad metrics. DoubleVerify’s tools will facilitate new insights on viewability, brand safety, fraud detection, and more, providing an extra level of assurance Read More
OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today announced that it is partnering with Scope3, Inc., a leader in supply chain emissions data, as part of OpenX’s long-term effort to significantly lower the carbon footprint of programmatic advertising. Through this partnership, the company will offer Green Xchange Read More
Spectrm, the conversational marketing platform businesses use to automate one-to-one conversations with consumers on messaging channels, today announced a beta offering with Meta to launch Recurring Notifications on Messenger. Recurring Notifications allow brands to send notifications to opted-in users and give people full control over the topics, services, and frequency Read More
Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc., an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce. Volta’s EV charging stations, equipped with large digital display screens, are Read More
The best way for brands to get started on TikTok is to see how other brands and businesses are winning with TikTok. Through this video will explore how B2B and B2C brands across various industries have all found success using TikTok as part of their marketing strategy.Read More
Brands can now use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the all-new TikTok Content Marketing specialty, which is part of the TikTok Marketing Partner Program. Emplifi Read More
The Gartner Digital IQ Index is a flagship digital marketing benchmark series. It analyzes more than a thousand data points across each brand’s digital footprint to identify the best-of-the-best across in each industry. Those that score the highest within each index have achieved digital marketing excellence, and are classified Read More
In this video, we’re running through 11 types of video marketing for brands to try in 2022. Why? Because today, the average person is watching 100 minutes of online video daily. That’s a huge opportunity for brands, but it starts with finding out which type of video marketing is best for Read More
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying, and integrated social media and influencer campaigns. Read More
© 2023, The Martech.info . All rights reserved