Tags : Brands

MarketCast Acquires Phoenix Marketing International to Expand its Media and Advertising Analytics

MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released Read More

Media360

Media360, Campaign’s influential two-day conference, returns to Brighton on 24-25 May 2022. Back at the iconic Grand Hotel bringing together senior leaders from global brands, agencies and media owners. Media 360 will be packed with insight, inspiration, and lively debate on the biggest issues impacting advertising and marketing. Read MoreRead More

Collaborative Content on Social Media to Drive Engagement

Proactive collaboration on social media can amplify a common message and drive user generated content helping build brands and drive marketing messages. Taking a deep dive to look at who and where your business should be networking will help progress your digital marketing strategy. March 17, 2022 | 2.00PM ESTRead More

2022 ANA Masters of Data & Technology Conference

Today’s growth leaders know it’s essential to fully leverage their available data and marketing technology to maximize brand growth and drive true transformation. Yet, according to a recent study from Gartner, these same leaders report that they’re only leveraging about 58 percent of their martech stack’s capabilities. Read More