The best way for brands to get started on TikTok is to see how other brands and businesses are winning with TikTok. Through this video will explore how B2B and B2C brands across various industries have all found success using TikTok as part of their marketing strategy.Read More
Brands can now use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the all-new TikTok Content Marketing specialty, which is part of the TikTok Marketing Partner Program. Emplifi Read More
The Gartner Digital IQ Index is a flagship digital marketing benchmark series. It analyzes more than a thousand data points across each brand’s digital footprint to identify the best-of-the-best across in each industry. Those that score the highest within each index have achieved digital marketing excellence, and are classified Read More
In this video, we’re running through 11 types of video marketing for brands to try in 2022. Why? Because today, the average person is watching 100 minutes of online video daily. That’s a huge opportunity for brands, but it starts with finding out which type of video marketing is best for Read More
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying, and integrated social media and influencer campaigns. Read More
Service Management Group (SMG), an enterprise customer and employee experience management partner to more than 500 brands, has enhanced its digital experience offering with a dynamic assistance capability that leverages initial integrations with personalization solution provider Conversity and conversational AI technology provider Creative Virtual. The industry-first capability helps brands identify and Read More
With the increase in online purchases, social media is a place where people go to connect with the brands they like. Visitors become followers who like, comment, and engage with these brands, but does that make business owners money? The simple answer is yes. Beyond marketing, social media offers opportunities Read More
Ad Age Next: Multicultural Marketing brings together industry leaders for panel discussions and fireside chats focusing on the challenges and opportunities brands and agencies face in reaching and connecting with diverse consumers.Read More
The past few years have been a whirlwind for retail. Among the biggest trends we saw was the explosive growth of digital commerce. Rather than delaying long-term strategies, the pandemic served as an accelerant, ensuring that three-year business growth plans became reality in just six months. Going into 2022, we anticipated Read More
LTK, the largest global influencer marketing platform, is launching its new self-serve solution that enables brands of all sizes to directly build, manage and scale their influencer marketing plans across publishing platforms, including the LTK shopping app. LTK Connect provides an efficient end-to-end solution for brands to create and manage Read More
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