Tags : Brands

SMG Launches Dynamic Assistance Capability to Help Brands Improve the Digital Experience and Increase Conversion Rates

May 17, 2022

Service Management Group (SMG), an enterprise customer and employee experience management partner to more than 500 brands, has enhanced its digital experience offering with a dynamic assistance capability that leverages initial integrations with personalization solution provider Conversity and conversational AI technology provider Creative Virtual. The industry-first capability helps brands identify and Read More

How to Make Money on Social Media

With the increase in online purchases, social media is a place where people go to connect with the brands they like. Visitors become followers who like, comment, and engage with these brands, but does that make business owners money? The simple answer is yes. Beyond marketing, social media offers opportunities Read More

What does marketing in a multicultural America look like?

May 10, 2022

Ad Age Next: Multicultural Marketing brings together industry leaders for panel discussions and fireside chats focusing on the challenges and opportunities brands and agencies face in reaching and connecting with diverse consumers.Read More

Commerce Week 2022

The past few years have been a whirlwind for retail. Among the biggest trends we saw was the explosive growth of digital commerce. Rather than delaying long-term strategies, the pandemic served as an accelerant, ensuring that three-year business growth plans became reality in just six months. Going into 2022, we anticipated Read More

LTK Connect Makes the Largest Influencer Marketing Platform Available for Brands of All Sizes

May 4, 2022

LTK, the largest global influencer marketing platform, is launching its new self-serve solution that enables brands of all sizes to directly build, manage and scale their influencer marketing plans across publishing platforms, including the LTK shopping app. LTK Connect provides an efficient end-to-end solution for brands to create and manage Read More

Phillips 66 Elevates Customer Experience IPSOS Channel Performance

May 2, 2022

Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More

Refersion Launches Premium Publisher Program for Ecommerce Affiliate Marketing Programs

April 26, 2022

Refersion, a leading performance marketing platform, announced the launch of Refersion’s VIP Publisher Program, a first-of-its-kind eCommerce monetization channel for influencer and affiliate marketing programs. In 2020, affiliate marketing spending topped $6 billion in the U.S. alone. Today’s consumers are increasingly more demanding and more challenging to convert, which Read More

iMedia Digital Services Announces New Features to Its Retail Media Exchange™ Advertising Platform

April 25, 2022

iMedia Brands, Inc. announces today that its wholly-owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising auction platform that in real-time simultaneously engages with advertisers, digital publishers, supply-side-platforms, and demand-side platforms to optimize advertising opportunities with Read More

iMedia B2B eCommerce Summit

The iMedia B2B eCommerce Summit, delivered in partnership with the B2B eCommerce Association is an exclusive invitation-only event for B2B brand manufacturers and wholesale distributors in Australia. This unique, unparalleled invitation-only experience for key B2B merchants will see 70 delegates engage in face-to-face business meetings, get involved Read More

5 Tactics for Boosting Brand Visibility

April 18, 2022

In 2022, brand visibility is everything. After all, if consumers aren’t aware of your products or services, you can’t expect much success. The internet is a powerful tool, and if used correctly, can help cement your mark in your field and get people talking about your brand. To do Read More

Tags : Brands

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