Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More
Refersion, a leading performance marketing platform, announced the launch of Refersion’s VIP Publisher Program, a first-of-its-kind eCommerce monetization channel for influencer and affiliate marketing programs. In 2020, affiliate marketing spending topped $6 billion in the U.S. alone. Today’s consumers are increasingly more demanding and more challenging to convert, which Read More
iMedia Brands, Inc. announces today that its wholly-owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising auction platform that in real-time simultaneously engages with advertisers, digital publishers, supply-side-platforms, and demand-side platforms to optimize advertising opportunities with Read More
The iMedia B2B eCommerce Summit, delivered in partnership with the B2B eCommerce Association is an exclusive invitation-only event for B2B brand manufacturers and wholesale distributors in Australia. This unique, unparalleled invitation-only experience for key B2B merchants will see 70 delegates engage in face-to-face business meetings, get involved Read More
In 2022, brand visibility is everything. After all, if consumers aren’t aware of your products or services, you can’t expect much success. The internet is a powerful tool, and if used correctly, can help cement your mark in your field and get people talking about your brand. To do Read More
What type of video marketing should businesses do to boost a customer experience strategy (CX)? Learn the different types of marketing videos brands can make to enhance the customer experience.Read More
The entire e-commerce world is coming together online to share exclusive knowledge, tactics and actionable strategies on how to build, operate, and scale profitable e-commerce businesses in 2022. This isn’t your typical virtual conference. Ecom World is gathering the world’s most innovative founders, trailblazing DTC brands, and most successful Read More
Aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Community Marketing and Branding. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and Read More
Global communications intelligence company Cision announced today that it has completed the acquisition of realtime media monitoring company Streem. Since announcing the deal in December 2021, Streem has continued its high-growth trajectory, winning major new customers, including Amazon, HSBC, Crown Resorts, and several government departments. Cision’s Chief Revenue Officer Stephen Read More
Bridgepoint has acquired a majority stake in fast-growing Inspired Thinking Group (Team ITG) from previous shareholder Equistone Partners Europe (Equistone) for an undisclosed sum. Bridgepoint’s investment will support the existing management team to deliver the next phase of Team ITG’s development internationally, focused on U.S. growth with Read More
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