Advancing User-generated Content Strategy : In order to recognise and elevate User-generated Content (UGC) across johnlewis.com, John Lewis & Partners has partnered with StoryStream as part of its creative digital engagement strategy. The brand John Lewis has been associated with quality for more than 100 years and is a beloved fixture Read More
Quotient, the leading digital promotions and media technology company, today announced the U.S. launch of the highly successful European Shopmium app to deliver savings and brand discovery to consumers, all in a single, convenient experience. Part of the Quotient Promotions Network, Shopmium is the leading grocery savings app1 in Read More
AppDirect, the world’s leading B2B subscription commerce platform, announced plans to unify its AppDirect and AppSmart entities under the AppDirect brand. Until now, AppDirect has been serving technology advisors and their customers under the AppSmart brand. Customers will start seeing changes related to this alignment on the company’Read More
Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional three markets in APAC: Indonesia, the Philippines and Thailand. In order to comprehend the size of the audience they may reach through campaigns that are presented both on TV and Read More
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. Through private marketplace (PMP) transactions made available through the Clear Channel LaunchPAD platform, this relationship will Read More
DoubleVerify, a software platform for digital media measurement, data and analytics, announced a first-of-its-kind partnership with Netflix to enable media verification and maximize advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real Read More
Integral Ad Science, a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach Read More
Canva, the global visual communication platform, today announced that over 100 million people in 190 countries use its platform every month. This rapid growth follows the recent launch of Canva’s Visual Worksuite, which sees the platform’s monthly growth as teams, schools, and workplaces embrace the ability to visually communicate from Read More
Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok. “we plan to expand Read More
Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More
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