mParticle, a leader in customer data infrastructure, today announced it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily build and deploy models across the mParticle partner ecosystem with 300+ API integrations to improve decision making, segmentation, and personalization. Benefits of the combined Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that the Business Intelligence Group named the AIQ CX Hub Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor products help to solve the challenges organizations have connecting and Read More
When we think of customer-centric marketing, we tend to imagine a brand with a website that’s easy to navigate and use, a mobile app that is responsive and intuitive, or in-store displays that are informative and engaging. But what if there were a factor that was much more crucial Read More
Forsta, the global leader in customer experience (CX), employee experience (EX), and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio SEO will power a seamless customer experience solution, enabling brands to engage Read More
ActionIQ, the leader in customer experience (CX) solutions, today announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. AIQ was selected for its work helping a global media company deliver personalized customer experiences across all its brands as it shifted from advertising to subscription Read More
CX, Marketing and Digital Leaders are each passionate about the value of great Customer experiences and each need specific insights to understand and accept risk in order to avoid risk; they need the tools and skills to predict what the future holds and drive deep transformational change, and they need Read More
Today, almost every company is a digital company. On average, a fifth of enterprise revenues come from digital products and services, according to new research by The Economist. This figure is forecast to double within a year and accelerate strongly beyond that. Rising competition, customer expectations, and social responsibility have Read More
Brands can now use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. Emplifi, the leading unified customer experience (CX) platform, today announced an integration with the all-new TikTok Content Marketing specialty, which is part of the TikTok Marketing Partner Program. Emplifi Read More
We all know that customer experience is a brand differentiator. Customers these days access your brand through several different channels – and they expect great experiences no matter where they are. In this live, hour-long webinar, experts from CMSWire and Contentful will dig into what it takes to produce truly great Read More
![Customer Journey Mapping & Marketing Funnel For Digital Marketing Personalization [Easy EXAMPLES]](https://themartech.info/wp-content/uploads/2022/05/Customer-Journey-Mapping-Marketing-Funnel-For-Digital-Marketing-Personalization-Easy-EXAMPLES-850x560.jpeg)
Here is an EASY way to create a customer journey map and a marketing funnel for digital marketing with personalization to BOOST customer experience and engagement. I call this a personalized marketing map. As customers move through their journey, they should be met with personalized content that speaks to their Read More
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