You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website. But what makes good content? How do you create content that ranks on Google and drives business results? Join this next webinar to learn how. Creating blog posts that Read More
Need to prove your SEO proposal’s ROI? Will your executive team only approve a proposal if it provides clear value to their business? Do your stakeholders require visible alignment with technical resources, executive buy-in, and business models just to start any SEO project? You know what’s needed for Read More
It’s no secret that Twitter can be a cruel and unforgiving platform for those that tweet the wrong thing – whatever that may be. Some use this to their advantage, with many media personalities and politicians now posting divisive comments as a means to boost their presence and remain top Read More
According to conventional marketing knowledge, if a company advertises its goods and services, customers would swarm to its doors. But raising awareness of a company’s offerings isn’t always enough, as any marketer will quickly discover. Gaining visibility and spreading your brand identity are frequently just the first steps Read More
Many business owners carry this mentality into the marketplace and conflate sales tactics with marketing strategies. The CEO interprets marketing as “constantly posting on social media.” She is interested in the marketer’s “marketing.” This is sometimes taken to mean posting content consistently across all channels. It’s an ongoing Read More
Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits, today announced the launch of SMS Marketing, a new feature that enables small businesses to leverage text message campaigns to reach, engage and retain their customers. The new capability was developed to help Constant Contact customers Read More
Pattern, the category leader for global eCommerce acceleration, today announced its acquisition of Current – a leading influencer marketing platform. The move will bolster the technology powering Pattern’s eCommerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital Read More
Content is the most important way to reach and engage your customers. To cut through the competitive noise and get through to your audience, you need to start thinking about your content creation process holistically and transform the insights from data-driven marketing into building a better conversion strategy. Read MoreRead More
In today’s overwhelmed digital world, your target prospects have no shortage of options. The cost of getting in front of your audience is at an all-time high and, as marketers, we’re constantly looking for innovative ways to make a real connection that drives actions. Read MoreRead More
In both B2C and B2B businesses, existing customers make up the lion’s share of your recurring revenue. Protecting and growing them through expansion opportunities, cross-sells, and upsells is crucial. We’ve all seen the worst-case scenario before. An active customer starts disengaging, purchases less often, and then Read More
© 2023, The Martech.info . All rights reserved