Ah, the good ole’ Facebook algorithm. It’s an enigma wrapped in a riddle, shrouded in perpetual change. If you’re like most businesses trying to maximize their social media marketing efforts, understanding how Facebook updates work can feel like an uphill battle. That’s why we’ve compiled a Read More
Facebook Analytics is being shuttered on June 30, 2021, giving marketers less than three months to adapt to alternatives. Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. Considering how marketers rely on Facebook Analytics to measure conversion Read More
Users spent more on in-app purchases in YouTube than any other app in the first quarter of 2021. YouTube is currently the number one app in terms of consumer spend, according to a report on worldwide app spend in Q1 2021. New data from App Annie reveals that the first few months Read More
Nextech AR Solutions, a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon Read More
In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of Read More
clean.io, the rapidly emerging global leader in malvertising prevention for publishers and platforms, and Kargo, the leader in mobile advertising, today announced a partnership aimed at preserving publisher revenue while ensuring the mobile ads delivered via the Kargo platform are free from malware. Kargo’s mission is to help Read More
As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new guidelines and best practices for the use of machine learning at every level of digital advertising production. The guide draws on experiences from various publishers, agencies and ad-tech companies to Read More
Spend this two-day journey at one of the finest resorts in Napa Valley. Explore the Marriotts on-property spa or lounge poolside while taking it all in. No Summit would be complete without our legendary networking nights! Night one will have you sampling several wines from Bouchaine vineyards at their new Read More
Companies today have gone digital overnight. Buyers are using the full range of channels to make decisions quickly. Marketers are struggling to keep up. Today, 70% of B2B buyers say they’re strongly considering switching from preferred customers to competitors. One-third are terminating contracts, dissatisfied with poor digital experiences. Read Read More
YouTube has released information about limiting data collection on children’s videos that can affect the content creators financially in a million ways. YouTube is, in short, becoming less child-friendly day by day. According to WSJ, YouTube will start to limit data from January 2020 and all those creators who are Read More
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