Tags : themartech

Why Digital Marketing is the best career choice?

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.Read More

Addressable advertising boom across all regions and platforms forecast by Rethink TV

Addressable TV advertising will leap from US$15.6 billion (€13.9 billion) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion (€76.3 billion) by 2025, according to a new report.  This reflects advertising dollars switching to addressable as the platforms mature and are better understood by the advertising community. This is [&Read More

20 Marketing and PR Tips for 2020

We are about to embark on a new decade. During the next ten years, we will see marketing and public relations evolve. How we share messages and distribute content is going to change. Here I will share some sure-fire tips on how to start your 2020 marketing and public relations initiatives Read More

How to Disable Annoying Ads and News Feeds in Mi Browser

If you own a Xiaomi phone then, you might be familiar with the Mi Browser. Like every other OEM, Mi Browser is a custom browser meant for Xiaomi devices. Though it is a pretty slick internet browser however, the presence of unwanted ads and news feed makes this app an Read More

How Your Digital Marketing Should Change in 2020

Is short content better for social shares? Is long content better for SEO? If you’re not being intentional about the topic AND length of your posts, you should be. Here’s a great analysis of short- vs. long-from content from CopyHackers. TLDR summary: Great, long content is incredibly difficult Read More

TikTok Leaves Ad Money on the Table for Facebook

Digital advertising space has become highly competitive. In particular, market leaders Facebook (FB) and Google (GOOGL) are under immense pressure. In the case of Facebook, rival TikTok is both poaching its talents and advertising clients, thereby posing an existential threat. Even with intensifying competition in digital advertising market, there is Read More