Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat

Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever PR, increasingly they answer several pressing needs which is why all marketers should be looking at them again. The first of these is that advertising on the web is facing a number of increasingly large obstacles. Ad-blockers, tracking prevention, and accept-cookie buttons, have all damaged the environment for users and advertisers.

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