Social media advertising by retailers to hit nearly $65 billion

Social media advertising is increasingly a primary focus for retail brands and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted by WBR Insights, research arm of the eTail event series. Smartly’s data indicates that retail marketers plan to allocate nearly $65 billion to social media ads in 2020.

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