Tinuiti Completes Acquisition of Bliss Point Media and Officially Launches Streaming+, an Expanded Full-Service Advertising Offering (Streaming + Linear Video)
Tinuiti, a leading independent performance marketing firm in the US, announced it has completed its acquisition of Bliss Point Media and its subsidiary, Prospect Point Media, a leading purchaser of digital streaming media, following a previous announcement and as reported in The Wall Street Journal. The official acquisition:
Tinuiti is expanding rapidly as industry trends demand for best-in-class performance marketing capabilities. Tinuiti has grown five times in size since 2017 and year-over-year, the company’s workforce has increased by 35%.
Bliss Point was launched in 2014 with Chief Executive Officer Sean Odlum, Chief Technology Officer Justin Manus, and UCLA marketing professor Dr. Anand V. Bodapati as principals, and has tripled its workforce since March 2020. The Santa Monica-based company’s clients include leading brands such as Fabletics, Instacart, Square, Thumbtack and Tonal.
