Tremor International looks to boost video advertising with News Corp deal
(Reuters) – Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients.
The London-listed firm said as part of the deal, it would issue about 6.91% of its voting share capital to News Corp, the owner of the Wall Street Journal and The Times.
