With Google’s ongoing algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly being disrupted. Add a layer of economic uncertainty to the chart; Now income is at the top of everyone’s priority list.
Now is the time to start 2023 the right way by tracking your Google Ads performance and results.
in this insightful SMX Next presentation to understand how to identify where you can reduce marketing costs and increase profitability without impacting revenue.
In this session, you’ll learn how to budget through better automation, protect your brand’s traffic, and shut down those pesky “Lone Rangers.”
This year may need to be more transparent, making it difficult for search marketers to steer campaigns in the right direction. With the lessons learned from this session, you will approach this with caution and overcome the pressures of performance.