4 Predictions for Conversational Marketing Automation’s Continued Growth

Marketers are already taking advantage of how smart chat technology is simplifying interactions with brands, leading to a number of advancements that are just beginning to bear fruit. Some even report benefits beyond the marketing itself. Here are four predictions for how the sector will continue to grow and evolve in the coming year.

Virtual agents will become demand generators

Chat marketing solutions are synonymous with leading demand generation technology. Indeed, conversational AI was previously a tool for navigating websites, answering simple questions, and directing leads to sales. But that’s just the beginning of what technology can achieve, and in 2023 we’ll see companies seize more of these opportunities.

Business owners are starting to use smart chat for more than just basic product questions or website navigation. Instead, customers and prospects interact with conversational AI in mid-to-end-of-funnel communication. A study by Botco Opening a new window published in early 2022 reveals that:

• 11% of potential customers request quotes from virtual agents.
• 16% of people ask virtual agents about business locations. 16% of consumers use virtual agents for customer service inquiries.
• 12% of respondents turn to a virtual dealer for technical support.
• 9% of respondents use virtual agents to create personalized recommendations.

In addition, conversational AI extends beyond branded websites. Similar tools can send text messages, interact with popular messaging apps, reply to social media posts, and more. 98% of marketers have seen smart chat positively impact the entire customer journey: improving conversions, reducing customer service inquiries, increasing brand relationships, and more.

Virtual agents will deeply integrate with robotic process automation (RPA)

Another advantage of digitization is that companies can take two separate but complementary tools and integrate them into a unified solution. Conversational marketing has huge potential in this environment because it pairs easily with many products, from messaging apps to reporting tools. However, the strongest opportunities come from merging conversational AI with robotic process automation (RPA) – software that can manage operational workflows behind the scenes.

What makes virtual agents and RPA such a natural fit? Together, these products streamline consumption while improving the customer experience. In healthcare, for example, patients can use smart chat to answer screening questions without having to wait in long lines. Conversational AI can process the details of that conversation and send them to RPA, automatically filling out paperwork and providing important information to technicians and other employees. As virtual care becomes the norm, these tools will help healthcare professionals serve patients more efficiently while maintaining a high-quality service experience.

Conversational AI will drive healthcare digitization

COVID-19 has demonstrated that more technical support is needed by the healthcare industry to assist patients who have difficulty communicating with doctors and practitioners through traditional methods. Even as the medical world reaches a new normal, investments in digitization are paying off in the form of streamlined and accessible telehealth and virtual care services.

Conversational AI is the key technology to ensure these systems continue to function efficiently. For example, consider that there are 55 poison control centers
Opens a new window in the USA. In 2020, these facilities responded to 2.1 million exposures at an average rate of one call every 15 seconds. And that’s before considering patients who might refuse to contact a human moderator because they’re too embarrassed or embarrassed to talk about using a dangerous substance.

A virtual worker can provide the same advice on general exposure to poisons with minimal waiting time and without fear of stigma, quickly passing escalated cases to human agents, who may be put off in situations that require their expertise. The same technology can be used to answer mental health questions privately to schedule future appointments and also provide referrals for addiction services. With the right implementation and proper involvement of human caregivers, smart chat is well-suited to managing patient needs and improving outcomes.

Smart Technology Will Replace Inflexible Marketing Solutions

Above all else, conversational AI will keep growing in 2023 due to the fact advertising automation is a huge boon for groups of all kinds. For instance, corporations are seeing tremendous achievement with SMS appointment reminders, promotional e-mail campaigns, and different computerized equipment. But as generation maintains to change, so too do client expectations and because of this that the present suite of advertising equipment will quickly now not be enough for keeping client satisfaction.

Traditional automation merchandise is rigid and not able to hold tempo with today’s advertising channels and innovations. Smart generation, including conversational equipment, can adapt extra efficaciously to the converting tastes of consumers. This makes it some distance simpler to pivot to everywhere clients may be discovered or to personalize digital sellers to one-of-a-kind formats, be it SMS texts, social media posts, or maybe video chat.

Whatever the industry, groups want clever generation answers which are flexible, clean to use, and widely well-matched with generation stacks. Conversational AI meets those wishes at each degree of the client journey, whether or not teaching prospects, changing leads, or offering support. Recent improvements make it apparent that we are able to see the sector develop withinside the instant destiny and beyond, offering a much-wanted increase to the client experience.