Putting in the Work: Understanding B2B Audiences on Connected TV
Tue, Dec 13, 2022 · 11:30 PM | IST (GMT +5:30)
Tue, Dec 13, 2022 · 11:30 PM | IST (GMT +5:30)
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. You can now reach them whether they’re unwinding after work with reality television or streaming their favorite films on the weekend.
