WARC and Master of Advertising Effectiveness Collaborating to Develop Effective Global Marketing Curriculum 

WARC, the global authority on marketing effectiveness, and the Master in Advertising Effectiveness, an e-learning program taught by James Hurman, have signed a partnership. This partnership will allow the course to be extended globally to help more marketers around the world improve their skills and create more impactful campaigns.

A comprehensive six-week online program that provides marketing and advertising professionals with a comprehensive understanding of the evidence-based principles of advertising effectiveness and how to apply them to create advertising campaigns. ads consistently get better business results.

“As advocates of effective marketing, we strongly believe that we need to enable marketers – and their partners – to better understand the principles and best practices of effective marketing. By doing this, we will improve the impact of the marketing that our industry creates, thereby better-serving clients and consumers. To help facilitate this, WARC is delighted to partner with James Hurman, who has spent his career championing effectiveness, to extend the footprint of this valuable learning program globally.”

Paul Coxhill, CEO, WARC.

“Over the past two decades, our industry has come such a long way in understanding how advertising works, why it works, and how to make it work better. We now have a clear playbook and principles, covering both the logic of things like budgeting and targeting and the magic of creativity and emotion. WARC’s been a huge part of championing those principles, so it’s wonderful to be expanding the Master’s program with them.”

James Hurman, Founder, Previously Unavailable and Director of the Master of Effectiveness program.

The program is created for client-side marketers and agency professionals of all levels of seniority and experience who want to better understand and systematically create more effective advertising.

It consists of nine core modules focusing on strategic principles of advertising effectiveness, including Investing for Growth, Managing Long and Short Positions, Developing Mental Readiness and Creative Interaction.

“The content of this course is insanely valuable. Every marketer needs to do this course as it raises the bar on effectiveness across the board.”

Caroline Hugall, former Group Brand Strategy Director, IAG.

“This course is a great tool for any marketer. It’ll help you understand advertising better and, most importantly, help you improve what you are currently doing.”

Andreas Mielenhausen, Creative Director at Google.