Publicis Groupe Launches PX End-To-End Content Platform, Powered by Adobe’s Content Supply Chain Solution
Publicis Groupe announces PX, a comprehensive production service dedicated to accelerating the production, performance and personalization of multi-channel content. Data-driven, dynamic delivery, and powered by the largest network of modular studios, PX is designed to deliver compelling customization at scale.
As marketers report that demand for content has doubled in the last two years and expect demand to grow 5-20 times over the next two years*, Publicis Groupe has identified a common market challenge. school:
Existing solutions that support content management and delivery are often made up of disparate technologies that are not linked to creative, production, and media platforms.
Powered by Adobe’s Content Supply Chain solution – Adobe Experience Cloud and Creative Cloud, including Adobe Workfront and Adobe Experience Manager – with global audience data, studio capabilities and media expertise from Publicis Groupe , the new offering that enables marketers to create, coordinate, personalize, and optimize content. design, delivery and performance across the entire supply chain.
simple performance
PX connects Publicis’ best-in-class studio and media capabilities with Adobe’s comprehensive content supply chain solution in one seamless interface, giving marketers a personalized dashboard personalization and direct access to modular asset management, assessment and smart approval systems.
amplified content
Connected directly to Publicis Groupe’s network of 50 content studios, experts in strategy, creation and modular content production, PX is a one-stop shop that allows marketers to design, tailor , versioning and optimizing their content. New synthetic AI capabilities include translation, synthetic voice generation, and synthetic AI services from Adobe Sensei GenAi and Adobe Firefly, Adobe’s line of innovative synthetic AI models that specializes in the production of premium content Professional, commercially viable. Modular asset management and automated versioning enable dynamic content assembly and publishing, bringing creative and multimedia customization requirements to life in a consistent and cost-effective manner.
Maximum accuracy
A solution that seamlessly connects data with AI-based tagging and classification integrity across the entire content supply chain, from origin to publication and storage. PX tracks asset performance and includes AI-based image recognition that enables intelligent in-flight optimization.
“With data-driven personalisation at scale being critical to all future-facing marketing operations, PX is providing a true end-to-end optimal solution, connecting the dots between creative, production, media planning and activation ecosystems. Building on our ongoing partnership with Adobe, PX will further bring simplicity and efficiency to clients looking to streamline and accelerate how they are engaging with consumers”
Arthur Sadoun, CEO of Publicis Groupe.
“Adobe and Publicis have a longstanding partnership aligned on our joint mission to help brands around the world deliver more personalized experiences to customers,”
“We look forward to helping unlock the full potential of content and marketing at scale to drive profitable growth for our customers.”
Adobe CEO Shantanu Narayen.
