Alkami’s August Webinar to Reveal Strategies for Smarter, Data-Driven Marketing

The well-known supplier of cloud-based digital banking solutions to American financial institutions, Alkami Technology, Inc., has announced an upcoming webinar called “From Data Mess to Marketing Yes.” The scheduled time for the live session is Wednesday, August 13, 2025, at 2:00 PM ET/1:00 PM CT, and will explore how banks and credit unions can transform raw data into marketing strategies that deliver measurable results.

The event will bring together experts from Alkami and INB to share practical insights derived from successful deposit growth initiatives, including high-performing checking and certificate of deposit (CD) campaigns. These real-world examples will highlight how leveraging data effectively can boost campaign impact and drive measurable business outcomes.

Reflecting on the transformation brought by Alkami’s solutions, Lindsay Van Zele, communications officer at INB, remarked that before partnering with Alkami, the institution had plenty of data but no effective way to activate it. Now, their marketing efforts are not only more strategic and faster to implement but also directly aligned with growth targets, shifting from generic outreach to marketing that delivers tangible impact.

For many financial institutions, the challenge is no longer just about having data—it’s about applying it to create actionable, personalized marketing strategies. Organizations that have already achieved a higher level of marketing sophistication often struggle to bridge the gap between analysis and execution, ensuring their insights actually drive meaningful behavior change.

The session will be led by seasoned industry professionals, including Lindsay Van Zele and Alysse Hewell from INB, along with Alkami’s Mark Leher and Marc Meoli. They will share proven methods for refining raw data into valuable intelligence, creating campaigns that resonate with account holders, and maximizing return on investment. The webinar will cover methods for powering platforms like HubSpot and Salesforce with enriched intelligence.

Many institutions are only beginning to understand the full worth of their data, according to Mark Leher. This webinar aims to help them shift from insight gathering to action—empowering marketing teams to deliver campaigns that not only reach the right audience but also inspire measurable engagement and growth.