Bloomreach Launches New Feature to Bridge the Gap Between Marketing and Merchandising

The #1 Commerce Experience Cloud in the world, Bloomreach, today unveiled a brand-new service called Bloomreach Discovery that will integrate any Email Service Provider (ESP) with live and current product catalogues, bridging the gap between marketing and merchandising. This makes sure that when an email is viewed, any recent consumer action on the e-commerce site or changes in product availability are reflected in the email’s product recommendations.

Businesses run the danger of providing clients with uneven experiences if they use standard email suggestions that customise at the time of sending. For instance, a product may receive an email offer on a Friday, yet the product may run out of supply during the weekend. An email advertising for something they cannot purchase might frustrate a potential consumer who opens the email on Monday. Although the emails are personalised, they are not personalised immediately, which eventually irritates customers.

This possibility is eliminated by Bloomreach Discovery, which updates its product recommendations when an email is opened rather than when it is delivered. In order to deliver a consistent journey from the email to the digital store, powered by real-time data, marketers can take advantage of the most recent customer and product data. Customers always see the most individualised, current, and pertinent product recommendations regardless of when the email is sent.

“Personalization is what makes email marketing most impactful, yet that personalization won’t generate maximum results without the relevance that real-time data provides”, “With this new feature, Bloomreach is helping marketers and merchandisers build a more consistent customer journey, reflecting customers’ most recent activity with the brand and exactly what’s available in the product catalog. Customers benefit from emails that are always relevant, and businesses increase opportunities to grow revenue and conversions through cross-sell and upsell opportunities. This feature will really benefit all, and we’re excited to see our customers put it into action.”

Aditya Singh, Head of Product, Bloomreach Discovery.

This function may be integrated with any ESP and is supported by Bloomreach Discovery’s market-leading AI. Discover more about Bloomreach Discovery to explore how tailored product recommendations and relevant product discovery may drive income.